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JCP Travel Map

Explore the work of Jonathan Chapman through featured locations.

Rediscovering North America | The Gulf of Mexico to the Arctic Ocean

"What's wrong with an adventure for the sake of adventure," - Adam Trigg, trip lead

There's a sense of adventure in all of us and in the case of the Rediscover North America crew it involves much more than an extended weekend away following the lead of a recommended place or travelogue tale.

This is the story of 6 friends paddling three canoes over nine months, through ten states, five provinces, eleven rivers, totaling over 5200 miles. We caught up with the Rediscover North America crew for an assignment this past spring, spending the better part of a day profiling their story, lives, and collective spirit of adventure. Catching them just south of Minneapolis on the Mississippi River they had 1/3 of their journey behind them. They had been paddling over three months, north bound against the current having started on January 2nd at the Gulf of Mexico.

To say this was an inspirational shoot is an incredible understatement. As you'll notice in the credits, my ten year-old son Wesley joined us on this one proudly rising to the title of "Photo-Assistant." It was an early call time, but I knew it would be an experience neither of us would ever forget and certainly leave a mark.

Find more about their story and journey at The "Follow Along" tab shows their current where-abouts as they paddle towards their Arctic destination.

Photographer / Director - Jonathan Chapman/JCP

Edit - Joseph McMahon
Photo Assistant - Wesley Chapman
Graphic Design - Sam Bohlken
Graphic Animation - CoElement
Music - Chris Joye
Sound Mixing - Jonathan Camp

Tough Tablets + Tough Books | Panasonic - Los Angeles

On assignment in Los Angeles, we were brought out by Phelps to highlight Panasonic's latest line of Toughbook and Toughpad tablets. Our first location was based at a simply delicious quick food restaurant to show the interface and ease of use between employee, customer and device. The same can be said for our second location which included a rich variety of art, furniture, and all the textures in between. Not a bad two days of shooting and hanging with a great client and crew. Thanks Matthew Slimmer for leading the charge on the production front as well as Paula and Mark of The Gren Group for all the behind the scenes juggling to keep our schedules and projects in sync.

NYC Is Handsome | A Short Film

A big thank you to all those who made it out last night for the premiere of "NYC is Handsome - On The Streets with Gabriel Frilando" a short film based in the boroughs of New York City. Known as "CheatDeathNYC" Gabriel Frilando shares his poetic, yet aggressive style of riding amid the streets of New York City.

The project was a collaboration between Jonathan Chapman / JCP and Minneapolis based Handsome Cycles.

It was a perfect evening to share the film, raise a few brews from Bauhaus, and indulge in tasty Italian eats from Vin's food truck. 

Special thanks to:

Handsome Bicycles

Knock inc. Matt Thompson | Poster Design

Bauhaus Brew Labs

Nicolas De Miranda | Director of Photography

Andrew Foreman | Original Music

Get It Productions - NYC | Production

Joseph McMahon - JCP |  Editor

John Fontana - JCP | Story Development

NYC Is Handsome | Film Premiere

Welcome to the official teaser poster for the premiere of "NYC is Handsome - On The Streets with Gabriel Frilando" a short film based in the boroughs of New York City.

The project is a collaboration between Jonathan Chapman / JCP and Minneapolis based Handsome Bicycles.

The Premiere will be this Thursday, June 18th at Bauhaus Brew Labs at 8 p.m. 1315 Tyler St. NE, Minneapolis, MN 55413.

*The film will premiere at 8pm and play again at 9pm & 10pm.

Free Admission - All are welcome to come hang out with us.

It will be a fun, casual gathering where you can enjoy a tasty brew, watch the NYC is Handsome film, delve into a few Italian food offerings from Vin's food truck, and treat your ears to the sounds of Ditchweed who will be there bringing their folky, bluegrass covers of 80s power ballads to keep us all going. Not too shabby for a Thursday night. Hope to see you there! If you can't make it out to the event you can check back here for the full edit this Friday. Thanks to Matt Thompson and the crew at Knock inc. for their support!

Keep your eyes peeled on the JCP Instagram account for another #JCPBlink sneak peek at what's to come. If you missed the first Blink last week you can check it out here.

Lost and Found | Lanesboro MN

Summer in Minnesota, the good old summertime indeed. It's easy enough to get away for a few days with numerous small towns just a short drive from city life here in Minneapolis. Lanesboro is one such town in Southeastern Minnesota set amid an area known as Bluff Country, part of the Driftless Region of rolling hills and pastoral landscapes.

This imagery is quite personal in nature; photographs from a weekend get-away with my wife Michelle. We set out driving my "new" 1965 Ford F100 truck on a Lanesboro-bound weekend adventure. The morning these images were made could not have been more ideal. We woke with the sun, set out driving upon worn and winding roads, and took a hillside break overlooking a picturesque valley.

While the warm sun was soaking and filling our spirits, the drive back into Lanesboro wasn't nearly as calm and carefree. We didn't get lost, but we suddenly found ourselves struggling with an old engine that sometimes could and sometimes couldn't. The truck began stalling which grew more frequently with each passing mile. The fact that we were in hill country saved us as we literally coasted back into the heart of downtown Lanesboro.

The remaining hours of the morning involved conversations and inquiries with locals to source a mechanic who might help diagnose and fix our ailing mode of transportation. Luck wouldn't have it in our case, as it was a Sunday and the following day was July 4th. From what we could gather there wouldn't be anyone available for at least a few days.

In the end, it was a waitress who came to our rescue. She overheard us bouncing ideas and commented that she was heading back to Minneapolis later that afternoon. We gladly hitched a ride back to our doorstep, coincidentally less than a mile from where she was headed. We returned later that week to retrieve the truck after a minor repair. The mechanic seemed more excited to tinker on a vintage truck than to log hours for a costly repair. What we didn't mind was another venture back to Lanesboro. The town, the people, the time of year, and backdrop for this seemingly extended weekend could not have been richer.

As with most adventures, whether it truly involves getting lost or off track there is often an upside to a change of plans and what initially seems like adversity.  I'd argue that car trouble on a desolate road is a small price to pay for a good story and some great memories. 

On The Farm for Red Gold

"On the farm, you breath it, you play it, you sleep it." - Jim Paarlberg, Paarlberg Family Farms

There is a strong appeal for some of us urbanites to dig in the soil, plant some seeds and tend to our small micro miracle of a garden with a pat on the back when small green tips of life shoot skyward from the earth. Imagine doing this on a massive scale in even grander proportions and you’ll get a glimpse of the passion and dedication behind tomato farmers in Indiana.

For generations the four farm families we spent time with have been working the land of rural Indiana to produce the finest tomatoes for Red Gold. Over five days we were fortunate to film and record the lives of the growers and their families. We woke before the sun, observing time both in the field as well as at the family table, telling their story as honestly as our lenses could capture them. We proudly present the director’s cut of Red Gold “Family and Farming” with accompanying still images.

FedEx | Ship & Get

Dallas, TX... it's not supposed to rain here right? When thinking about Texas this is one of the last things that come to mind. The day of our tech scout we had great weather and were looking forward to the same for our shoot day, however, this was not to be the case. As we geared up for our shoot with FedEx all was looking good, our weather app had us smiling, and then… well, raindrops started to fall from the sky and we didn't have an "extra day" to wait it out in case things didn't clear. As they say, the show must go on and things just always seem to work out, often better than anticipated.

While we dodged a couple early morning hours of rain, the sky soon cleared and we had a great shoot for FedEx, capturing lifestyle stills of their new "Ship and Get" system. This is a brand new concept to allow people to send and receive just about anything without having to go inside a store. We managed to cover off on all scenarios, even adding a few additional set-ups as the late afternoon sun more than made up for it's early a.m. absence.

Recently we've been testing out a new partner PXL.HOUSE in the realm of post-production. Anthony Morrow and George McCardle have been working with some of our imagery on the retouching / color profile front.This collection of shots for FedEx are some of the first to pass through their hands.

We are off to NYC for our next project, a "day in the life" profile for a cool brand and subject that we are all quite excited to explore. While in the city we'll be showing the new portfolio to a handful of creatives at agencies as well as on the film / production side of the business.

McDonald’s | Europe in Motion

"One's destination is never a place, but a new way of seeing things." - Henry Miller

In the previous post "McDonald's | Around the World" we released a sampling of images from our time plane, train, and taxi hopping throughout Europe. On the road for nearly three weeks we set out to capture a day in the life of one of the world's most recognizable brands; showcasing similarities and differences while building a library of still and motion based visuals.

After sifting through hours and hours of footage on the film side, editor Nathaniel Schmidt crafted a visual narrative / director's cut that highlights our time traveling amid Germany, Spain, and the United Kingdom. Once again, many talented and creative partners worked together to bring the McDonald's | Europe in Motion piece to life.  We hope you enjoy watching as much as we did producing, traveling, shooting, and "lovin it."

Photographer / Director - Jonathan Chapman/JCP

Line Producer - John Fontana

Edit - Nathaniel Schmidt
Second Camera - Eric Schleicher
Post Production - Joseph McMahon
Graphic Design - Sam Bohlken
Graphic Animation - CoElement
Music - Verskotzi
Sound Mixing / Foley - Locomotive
Representation - The Gren Group

New Book + New Look

“We really wanted Jonathan’s new portfolio to fit seamlessly into the brand. The work coming out of JCP feels so natural, honest and beautifully crafted—that’s how it needs to be presented. Our suggestion was to find a solution within the heritage realm—an object that feels like it could have been made by one of Jonathan’s photo subjects. We began compiling items of handcrafted inspiration made of felt and leather with thoughtful details like hand stitching. From there, Travis Read took those ideas and sketched out a great piece with just the right character and utility. We love it!”  Nathan Strandberg, Eight Hour Day

The era of all things digital seems to be pushing the print portfolio slowly out the door. We put our heads together to revisit the idea of a portfolio; one that retains the tactile beauty of a print portfolio (case, design, and a physical book) as well something that allows seamless integration of the iPad, showcasing the film side of our work. We coordinated some initial meetings to bounce ideas off graphic designer Nathan Strandberg from Eight Hour Day and industrial designer Travis Read, both creatives doing amazing work that we have had the chance to partner with on several occasions in past years. We went through many rounds and incarnations of case designs that could house an iPad for our video content, as well as hold our printed portfolio, business cards and smaller promo samples. You'll see many case designs and the overall evolution presented in the imagery above.

The new portfolio case is hitting the streets nationwide and we are excited to share what came to life after several months of discussion and prototypes. After finishing the portfolio we circled back with Industrial Designer Travis Read for his take on the project through a short Q & A:

From initial concept to final product and every step in between what was the continued inspiration or drive for the project?

From the beginning of the Project, I knew that I wanted to make a custom form factor for the case that would address the unique needs of the end user. There are plenty of cool looking cases in the market place, but non of the cases adequately addressed the need for this type of functionality. Understanding the end user was my biggest driver. At first, I went over board with the functionality and didn't focus on the style of the case enough. But as I learned more about the end user's role as a creative director, the style and simplicity became equally important. It took some time to find the balance, but I think we finally found the balance with our final case.

What is one part of the final portfolio that really stands out in your mind?

The leather band really brings the whole piece together. It creates the necessary color accent, the heat pressed logo is beautifully burned into the material and the integrated card pockets show that its functional and not just wasted material.

Was it a challenge to match functionality with the aesthetic of the design? How did you bring these together?

It was a challenge, I hate unnecessary accents, we see this all the time on clothing and bags. Every piece on the JCP iPad case is purposeful, minimal and designed to create the right look. It utilizes grey felt and real leather, to give it an authentic look that is on trend. The large flap and pockets neatly organize the system, so that it looks clean and easy for a first time user to open and pull out the contents they need.

As an industrial designer, is there anything else you would like to add?

I've made a lot of products for retail customers over the years. This was an interesting project, because we were focused on a specific user segment and not trying to make some generic enough for the masses. We conceptualized all kinds of ideas that would never work for mass market, but would be fantastic for a small amount of people. It was also really nice to work with creative people that are in a very different field than hardware development.

United Health Group | Your Life’s Best Work

United Health Group employees are a unique group of people and it’s no surprise that recruitment attracts the exceptional rather than the expected. Over four days we experienced and documented both sides of passions and dedicated work lives. The imagery and video profiles produced are rolling out under United Health Group's Careers page, offering a look at how the company’s top recruits thrive and achieve their “Life’s Best Work.”

Being able to spend time with such passionate people and jumping into what they care about brought a special optimism to the shoot. Projects like this offer a pretty sweet opportunity to put our visual story-telling skills to work. Meet a few of our favorite subjects we had a fun time getting to know.

Thanks to the following people who came on board and added their talents to the production:

Photographer / Director - Jonathan Chapman/JCP

Production - Tanya Silver

Assistant Producer - John Fontana
Edit - Joseph McMahon

Second Camera - Eric Schleicher
Aerial Photography / Third Camera / Assistant - Patrick Meehan
Camera Assistant - Joseph McMahon
Digital Tech - Karl Herber
Props / Wardrobe - Julie Caruso
Hair / Make-up - Ashlee Ellert
Location Scout - Charlotte Ariss
Music - "Aerials" The Music Bed
Sound Mixing - Nick Mihalevich