Production – Johnson Health Tech. Ltd. “Global by Design”
Location – JHT North American headquarters
Backdrop – Fabrication workshop, design studio, test lab, workout zones, offices.
Styling Highlights – Natural with a few options for clothing provided by subjects.
Talent – JHT employees.
Craft Service Love – The usual goodies with a few swipes from the receptionist’s candy dish.
Lighting – Ambient with supplemental LED lighting with Visual Buddhas and Area 48.
Camera – (2) Canon 1DC Mark II bodies with Canon prime lens library.
The Unexpected – Learning more about the process of building top-notch fitness equipment from concept to final product.
Prop Love – Lots of found objects and prototype pieces were used for props. "Might the paint booth be of interest?" Yes, please!
Set Surprise – Last scenes of the day working with golden light and magic dust in the air.
Quote of the day – “I like to go to places offsite like the zoo or the airport to watch people haul baggage on and off the carousel. It’s really informative because you see where people are struggling with balance, upper body strength and seeing where things are applicable to daily life.”
Spontaneous Inspiration – The 3D printer in the design area.
Weather – Late Fall, no snow, and still warm enough for a light jacket.
Parting Creative – A brand video and a library of still images.